Publishing II

Publishing II

Course Code BWR202
Qualification Statement of Attainment
Payment Options Upfront & Payment Plans
Delivery Online & Correspondence
Duration 100 Hours

Publishing II

If you want to work in Publishing this is a great follow on course from Publishing I.

Publishing II goes in to more depth describing the publishing process and taking you through various assignments and set tasks which help you get a grasp on the industry.

There are 8 lessons in this course:

1.The Publishing Process 
•The launch meeting 
•Co-authored volumes 
•Edited volumes 
•Design and cover 
•Proof review 
•Special for edited volumes 
•Front matter 
•Printing and binding 
•Printing process

2.Law and the Media 
•Seditious libel 
•Criminal libel 
•Contract law 
•Right to privacy 
•Reporting restrictions 
•Law and the internet 
•Publishing on the web 
•How material is published online

3.Ethics and Morality 
•Code of conduct 
•Maintaining impartiality and accuracy 
•International federation of journalists 
•Interpreting a code of conduct 
•Censorship in wartime 
•Manipulation of digital images

4.Production Systems I -from writing to printing 
•Production processes in publishing 
•Types of editing: baseline editing, medium copy editing, heavy copy editing 
•Developmental editing 
•Production editing 
•Information Design architecture

5.Production Systems II 
•Producing a newsletter 
•Mapping the process (step by step) 
•Printing -digital printers, offset printers, photocopying, etc 
•Publishing an ezine 
•Web site optimisation 
•Search Engine Optimisation (SEO) 
•Web analytics 
•Publishing a novel 
•Management structures in the publishing industry 
•Production meetings 
•Work roles in the Publishing industry 
•What does an editor do

6.Layout for Print Media 
•The graphic designer 
•Layout and design 
•Page layout 
•Desk top publishing 
•Software options (eg. QuarkXpress, Adobe in design, Adobe page maker) 
•Image drawing or Illustration 
•Image manipulation

7.Media Advertising 
•Advertising in the media 
•Positioning, size and colour of advertising 
•Copywriting for advertisements 
•The purpose of advertising 
•Analysis of advertising copy 
•Summary skills

8.Marketing and Distribution Systems - Print and Electronic Media 
•Magazine articles 
•Marketing a publication 
•Promotion and the launch 
•The physical distribution 
•Distributing free free publications 
•Subscription selling 

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

 Lesson aims:  

  • Develop a better understanding of the nature and scope of processes in a variety of different types of publishing workplaces.
  • Discuss the law in relation to the media, whether as a journalist, editor or publisher.
  • Discuss the basics of Ethics and Morality in relation to Publishing.
  • Explain the Production Systems of publishing from writing to printing.
  • Describe the scope of work involved in layout and design requirements for the Print Media.
  • Explain what Media Advertising is and understand the processes for publishing advertising content.
  • Describe the marketing and Distribution of published items as well as those through Electronic Media.

For more information on this course, please request your free course information pack.

Finance options

If you are an Irish citizen you may be eligible to receive financial support, meaning you can defer payment of your course fees. Additionally, if you are a resident of Ireland, you may also be eligible to receive a student grant under the Student Grant Scheme

Student support

We live in a society where the pressures of daily living are high with financial expenses, personal and work commitments, and mortgage and rental obligations. Then there are the unexpected life challenges that also get thrown our way. With this in mind the thought of taking on study can be daunting for most people. Here at Learning Cloud we understand that life doesn’t run in a straight line it has many ups and downs.

As an enrolled student at Learning Cloud, you are entitled to access a variety of non-academic support services from the Student Services Unit. These supports are designed to walk beside you throughout your studies they will assist you in life’s ups and downs to provide you the best opportunity to successfully complete your chosen course.


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  • Reasonable Adjustment Plan (RAP)

Call our student support today on 041 214 0000 or Email Faculty

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How will this course advance my career?

Learning Cloud programs have been developed in response to industry demand and are specifically designed to equip graduates with work-ready skills. Each participant will be trained and assessed in theory and in practical tasks and Real-world exercises are used throughout the program.

Studies prove, time and again, that college-educated workers earn more than those with only a high school qualification. College graduates often enjoy additional benefits, including greater job opportunities and promotions. Though the proof for greater earning potential exists, some might wonder whether the cost of the education warrants the overall expense in the long run.

College Graduate vs. Non-Graduate Earnings

The National Centre for Education Statistics (NCES) analyses employee earnings data biennially, according to education level. Findings indicate that workers with a qualification earn significantly more than those without. Since the mid-1980s, education has played a large part in potential wages, with bachelor's degree holders taking home an average of 66% more than those with only a high school diploma do. While college-educated workers' wages have increased over the past two decades, those with only a high school education have seen decreases in annual salaries in the same time period (

How else will I benefit from studying with Learning Cloud?

  • Studying online or distance means you can study where you want and at your own pace.
  • Receive career-focused training with practical, hands-on learning.
  • All course materials are provided and all digital platforms are interactive, work on any device and designed to be fun.
  • Recognition of Prior Learning or Skills Recognition may be available for previous work experience, formal training or qualifications in this field.