Online Publishing Course

Learn to self publish for e books, web sites, print media or electronic media. Self paced, flexible, with support from highly qualified, expert tutors

The content of each of the ten lessons is as outlined below:

1. The Publishing World

Nature & scope of publishing, types of publishers, how books are published, market research

2. Publishing Procedures & Techniques

Colour or black & white; film or digital imaging, types of printing, alternative ways of doing layout (eg. typesetting, paste up, electronic layout with Adobe products or MS publisher), comparing types of digital graphic files, printing costs, etc.

3.Desktop Publishing

Word Processing, Alternative publishing methods: Printing on a Computer Printer; Supplying a "Master" to a commercial printer, or plublishing electronically (eg. Internet or CD)

4.Desktop Publishing

Software options, use of colour, black and white, use of graphics, putting it together, etc.

5. Illustration: Graphics

Line illustrations, cartoons, photos etc. Freehand work, Computer graphics, etc.

6. Illustration: Photography

Photographic Equipment & Materials; Composition; Development of Photographic Style Portraiture, Posing for Photographs, Planning a Photo Session, Studio Photography, Fault Finding, etc.

7.Researching

Types of Research (Exploratory, Experimental etc), Primary & Secondary Data sources, Planning a survey, Conducting an interview.

8.Marketing in Publishing

Understanding marketing & publicity –what makes a publication succeed or fail, launches, press releases, etc.

9.Publishing: Ethics & The Law

Public attitudes, accuracy of writing, bias, monopolies, media ownership concerns, etc.

10.Publishing Project

Here you actually publish something.

Aims

• Define the scope and nature of publishing today.
• Describe some of the processes that are commonly used to perform work tasks in the publishing industry.
• Identify a viable process to follow for desktop publishing of a small publication for printing on paper.
• Identify a viable process to follow for desktop publishing of a small publication in an electronic format (eg. E book or web site).
• Evaluate different types of illustration for ease and relevance for use in different publishing situations.
• Determine photography appropriate for inclusion in a publication.
• Determine research required appropriate to the needs of a publication.
• Determine a marketing strategy appropriate to the needs of a publication.
• Identify the impact of legal and ethical issues on a publisher.
• Plan the production and marketing of a publication.

For more information on this course, please request your free course information pack.