Online Social Media Marketing Course

The rule of thumb is that if customers are on social media, the businesses that work with them need to be using social media too. In this intensive training course, participants will learn how social media fits within their marketing strategy, and how to leverage communities and relationships there.

Course Outline

Session One: Course Overview

Session Two: Getting Started

What is Social Media?

• Pre-Assignment Review

Session Three: Understanding the Marketing Mix

• The Five P’s and Social Media
• Exercise Your Muscle

Session Four: Developing a Social Media Plan

• Things to Think About
• Utilization Guidelines
• Expanding Your Digital Presence
• What’s the Value?

Session Five: Building Your Social Media Team

• Building the Team
• The Community

Session Six: Using Social Media to Build Internal Communities

• Does it Mean Everyone is Online All the Time?
• Make it Work

Session Seven: Analyzing Your Impact with Metrics

• Useful Metrics
• Understanding Metrics
• Timing is Everything

Session Eight: Keeping on Top of the Trends

Session Nine: Damage Control

• That’s Not Good!
• Get Smart

Session Ten: Using Facebook

• Getting Started
• Building Your Community
• Taking it Further

Session Eleven: Using LinkedIn

• LinkedIn Essentials
• Setting Up Your Account
• Getting Connected

Session Twelve: Using Twitter

• Tweeting
• Making it Memorable
• Using Lists

Session Thirteen: Building a Blog

• Should I Be Blogging?
• Blog Rules
• Help People Find You
• What Will I Write About?
• Planning Your Blog
• Vlogs and YouTube

Session Fourteen: Using Specialty Sites

Session Fifteen: Using Social Media Management Tools

Session Sixteen: Launching Your Plan

• Pulling Everything Together
• Preparing for Delivery or Upgrade
• Recommended Reading List
• Post-Course Assessment
• Pre- and Post-Assessment Answer Keys
• Personal Action Plan