Web Based Marketing

Web Based Marketing

Course Code BBSXX1
Qualification Certificate
Payment Options Upfront & Payment Plans
Delivery Online & Correspondence
Duration 600 Hours

Web Based Marketing

helps you to understand the marketing world and make decisions about marketing, based upon placed on profitability and efficiency.
There are 10 lessons in this module as follows:

  1. Marketing and the Business
  2. Scope of Marketing
  3. Target Marketing
  4. The Marketing Mix and Managing the Marketing Effort
  5. Product Presentation and Packaging
  6. Promotion
  7. Product Pricing and Distribution
  8. Customer Service
  9. Market Research
  10. Organisations - Structures and Roles

E Commerce

Develop an ability to manage commercial transactions electronically; particularly through the internet. While the module is concerned with management, processing of orders, and other aspects of electronic commerce, the primary concern is with marketing.
There are eight lessons in this module as follows:

  1. Introduction –What is e-commerce …more than just the Internet!
  2. Success & Failure –What makes the Difference?
  3. Promotional Strategies –are different on the internet
  4. Optimizing Web Site Potential
  5. Increasing Web Site Exposure
  6. Automating Supply of Goods, Services and Cash flow
  7. Managing Constant Change
  8. Dealing with E Commerce Problems

Internet Marketing

This module develops a capacity to use social media and other applications for marketing on the internet.
There are 8 lessons in this module as follows:

  1. Scope and Nature of Social Media
  2. The Psychology of Internet Marketing
  3. Social Media Applications
  4. Websites, Advertising and Other Applications
  5. Capturing and converting customers
  6. Creating and Using Content
  7. Blogs and Newsletters
  8. Developing an Internet Marketing Program (PBL Project).

Information Security

There are 11 lessons in this module as follows:

  1. Introduction to Information Security
  2. Information Security Ethics
  3. Data Integrity and Backing up
  4. Vulnerabilities of Operating Systems and Information Systems
  5. Risk Management
  6. Information Security Technologies, Developments and Initiatives
  7. Physical Security
  8. Developing a security Policy
  9. Implementing and revising a security policy
  10. Business Continuity and Disaster Recovery Planning
  11. Information Security Maintenance



This course provides sufficient training for you to start producing your own HTML pages and publish them to the Internet. With a fundamental understanding of how this computer code works, you will have a foundation for learning more if you so choose; or communicating better with programmers if you are outsourcing programming work.

There are eight lessons in this module as follows:

  1. Getting Started
  2. Page Layout
  3. Navigation
  4. Images and Page Weights
  5. Colour and Style
  6. Designing a Web Site
  7. Building and Testing a Web Site
  8. FTP

For more information on this course, please request your free course information pack.

Finance options

If you are an Irish citizen you may be eligible to receive financial support, meaning you can defer payment of your course fees. Additionally, if you are a resident of Ireland, you may also be eligible to receive a student grant under the Student Grant Scheme

Student support

We live in a society where the pressures of daily living are high with financial expenses, personal and work commitments, and mortgage and rental obligations. Then there are the unexpected life challenges that also get thrown our way. With this in mind the thought of taking on study can be daunting for most people. Here at Learning Cloud we understand that life doesn’t run in a straight line it has many ups and downs.

As an enrolled student at Learning Cloud, you are entitled to access a variety of non-academic support services from the Student Services Unit. These supports are designed to walk beside you throughout your studies they will assist you in life’s ups and downs to provide you the best opportunity to successfully complete your chosen course.


  • Careers Counselling Service
  • General Counselling Service
  • Disability Liaison Service
  • Retention & Engagement Service
  • Student Activities
  • Accommodation
  • E Counselling
  • Your-Tutor
  • Parent support
  • Reasonable Adjustment Plan (RAP)

Call our student support today on 041 214 0000 or Email Faculty

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

How will this course advance my career?

Learning Cloud programs have been developed in response to industry demand and are specifically designed to equip graduates with work-ready skills. Each participant will be trained and assessed in theory and in practical tasks and Real-world exercises are used throughout the program.

Studies prove, time and again, that college-educated workers earn more than those with only a high school qualification. College graduates often enjoy additional benefits, including greater job opportunities and promotions. Though the proof for greater earning potential exists, some might wonder whether the cost of the education warrants the overall expense in the long run.

College Graduate vs. Non-Graduate Earnings

The National Centre for Education Statistics (NCES) analyses employee earnings data biennially, according to education level. Findings indicate that workers with a qualification earn significantly more than those without. Since the mid-1980s, education has played a large part in potential wages, with bachelor's degree holders taking home an average of 66% more than those with only a high school diploma do. While college-educated workers' wages have increased over the past two decades, those with only a high school education have seen decreases in annual salaries in the same time period (nces.ed.gov).

How else will I benefit from studying with Learning Cloud?

  • Studying online or distance means you can study where you want and at your own pace.
  • Receive career-focused training with practical, hands-on learning.
  • All course materials are provided and all digital platforms are interactive, work on any device and designed to be fun.
  • Recognition of Prior Learning or Skills Recognition may be available for previous work experience, formal training or qualifications in this field.