Internet Marketing

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Internet Marketing


Internet Marketing

Course Code BIT204
Qualification Statement of Attainment
Payment Options Upfront & Payment Plans
Delivery Online & Correspondence
Duration 100 Hours

Social media marketing course, internet marketing, how do you advertise online, study online marketing, adwords,twitter, facebook, LinkedIn, wordpress, learn online advertising techniques.
 

Learn how to find, connect with and sell to customers.

Study marketing psychology, blogs, writing good advertisements and more. 

If you are not using the internet adequately to advertise your business it is inevitable that you will be left behind. Today's marketplace is global so you need to know how to tailor your advertising for different markets.

There are 8 lessons in this course:

  1. Scope and Nature of Social Media
    • Explore the possibilities of using social media for marketing a product
    • Recognise Information Overload
    • Become Readily Accessible
    • Internet Marketing
    • Website Marketing
    • Social Media
    • Video on the Net
    • Audio on the Internet
    • Gaming
    • History of Internet Marketing
    • Risks of Internet Marketing
    • Legal Concerns
    • How well are you doing?- Measuring your activities
    • SEO
  2. The Psychology of Internet Marketing
    • How psychological theory applies to internet marketing?
    • Understanding how customers think and behave
    • Methods to encourage people to your site
    • Overcoming consumer resistance
    • Interacting and engaging with your customers
    • Capture and hold your viewer’s attention
    • Use of page title keywords
    • Blogs
    • Social Media
  3. Social Media Applications
    • What are the effective applications currently being used in social media?
    • Why use social media?
    • Purposes of Social Media
    • Social Media Variables
    • Ways of Using Social Media
    • So why do people use social media to advertise their products?
    • The purposes of different applications
  4. Websites, Advertising and Other Applications
    • How to properly utilise your web presence?
    • Ensuring the appropriate mix of online marketing techniques for your product
    • Types of internet marketing
    • Website essentials
    • Message to customers
    • Website Layout
    • Planning your website
    • Search engines
    • Mobile friendly websites
    • Apps
    • Landing Pages and Microsites
    • Internet Advertising
    • Demographics
    • Promotions
    • Get the Marketing Mix Right
  5. Capturing and converting customers
    • Establishing an appropriate online presence for marketing a product
    • Know how to utilise your online presence
    • Marketing Processes
    • Encouraging a Connection
    • Setting up an Online Store
    • What do you need to set up an online store?
    • Tips to Success
    • Delivery Systems
    • A Business Plan
    • A Marketing Plan
    • Steps in Marketing Plans
  6. Creating and Using Content
    • Determine what to create, how to create it and where to use it
    • Websites need Information
    • Articles
    • Linking with social media
    • Clients giving you content
    • Content
  7. Blogs and Newsletters
    • How to develop and sustain effective online blogs and newsletters
    • What is a blog?
    • Online Newsletters
  8. Developing an Internet Marketing Program
    • Learn how to develop a one year online marketing strategy for a new product
    • Apply what you have learnt online by developing an internet marketing program

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Finance options

If you are an Irish citizen you may be eligible to receive financial support, meaning you can defer payment of your course fees. Additionally, if you are a resident of Ireland, you may also be eligible to receive a student grant under the Student Grant Scheme

Student support

We live in a society where the pressures of daily living are high with financial expenses, personal and work commitments, and mortgage and rental obligations. Then there are the unexpected life challenges that also get thrown our way. With this in mind the thought of taking on study can be daunting for most people. Here at Learning Cloud we understand that life doesn’t run in a straight line it has many ups and downs.

As an enrolled student at Learning Cloud, you are entitled to access a variety of non-academic support services from the Student Services Unit. These supports are designed to walk beside you throughout your studies they will assist you in life’s ups and downs to provide you the best opportunity to successfully complete your chosen course.

STUDENT SERVICES PROGRAMS INCLUDE:

  • Careers Counselling Service
  • General Counselling Service
  • Disability Liaison Service
  • Retention & Engagement Service
  • Student Activities
  • Accommodation
  • E Counselling
  • Your-Tutor
  • Parent support
  • Reasonable Adjustment Plan (RAP)

Call our student support today on 041 214 0000 or Email Faculty

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

How will this course advance my career?

Learning Cloud programs have been developed in response to industry demand and are specifically designed to equip graduates with work-ready skills. Each participant will be trained and assessed in theory and in practical tasks and Real-world exercises are used throughout the program.

Studies prove, time and again, that college-educated workers earn more than those with only a high school qualification. College graduates often enjoy additional benefits, including greater job opportunities and promotions. Though the proof for greater earning potential exists, some might wonder whether the cost of the education warrants the overall expense in the long run.

College Graduate vs. Non-Graduate Earnings

The National Centre for Education Statistics (NCES) analyses employee earnings data biennially, according to education level. Findings indicate that workers with a qualification earn significantly more than those without. Since the mid-1980s, education has played a large part in potential wages, with bachelor's degree holders taking home an average of 66% more than those with only a high school diploma do. While college-educated workers' wages have increased over the past two decades, those with only a high school education have seen decreases in annual salaries in the same time period (nces.ed.gov).

How else will I benefit from studying with Learning Cloud?

  • Studying online or distance means you can study where you want and at your own pace.
  • Receive career-focused training with practical, hands-on learning.
  • All course materials are provided and all digital platforms are interactive, work on any device and designed to be fun.
  • Recognition of Prior Learning or Skills Recognition may be available for previous work experience, formal training or qualifications in this field.

THANK YOU