Certificate Of Business Psychology

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Certificate Of Business Psychology


Certificate Of Business Psychology

Course Code VPS017BP
Qualification Certificate
Payment Options Upfront & Payment Plans
Delivery Online & Correspondence
Duration 600 Hours

Business Psychology course: home study learning
 

Are you looking for a career change?  or just want to learn a new skill?  The Business Psychology Course has been developed in response to industry demand and is specifically designed to equip graduates with work-ready skills. Each participant will be trained and assessed in theory and in practical tasks. Real-world exercises are used throughout the program. 

Business Psychology

There are 10 lessons in this course:

  1. Introduction
    • Free Will versus Determinism, Developmental and Interactive Expressions of Behaviour, NATURE versus NURTURE, Influence of Environment on Learning Behaviour, Modelling and Conformity, Conditioning involves Certain Environmental Factors which Encourage Learning to Take Place, Classical Conditioning, Operant Conditioning, Reinforcement & Punishment.
       
  2. Understanding the Employees Thinking
    • Sensation and perception, thinking and day dreaming, the Gestalt approach, unconscious and conscious psychic elements. explaining behaviour, knowledge of brain processes, personal interpretation of a given situation, instinct. Terminology including: Mating, Curiosity, Maternal, Acquiring, Repulsion, Constructiveness, Rivalry, Laughter, Fighting, Walking, Swallowing, Play, Imitation, Sleep, Modesty, Domineering, Religion, Self Asserting, Sneezing, Thirst, Cleanliness, Workmanship, Parenting, Food seeking, Flight, Collecting, Sympathy.
       
  3. Personality & Temperament
    • Mature & immature temperaments (eg. Sanguine, Melancholic, Choleric, Phlegmatic), emotional types, fear, intelligence, knowledge, deviation, etc
       
  4. Psychological Testing
    • The Application Form; Psychological Test; The Interview; Intelligence Tests; Laws of Learning; Devising Tests; Selecting Appropriate Tests.
       
  5. Management & Managers
    • Qualities of Managers, Understanding morale, discipline, training, etc
       
  6. The Work Environment
    • Noise, Space, Light, Temperature, Speed of Work, etc. Accidents, Breakages, Fatigue etc.
       
  7. Motivation and Incentives
    • Maslows model of self actualisation, Security, Money, Ambition, Companionship, Social reinforcement, Labour wastage, etc
       
  8. Recruitment
    • Ways of seeking applicants, types of interview, ways of selecting staff.
       
  9. Social Considerations
    • Group Behaviour, Conformity, Industrial Groups, THE HAWTHORNE EFFECT
  10. Abnormalities and Disorders
  11. Psychosis Neurosis Personality Disorders, Variance, Partial Disability (eg. arm.leg injuries; epilepsy, digestive disorders etc), The Psycho Neurotic

Marketing Psychology

There are 8 lessons in this course:

  1. People as Consumers
    • Scope and nature of marketing
    • Reasons for marketing
    • Types of customers: loyal, discount, needs based, wandering, impulse
    • Economic, economic, personal, apathetic shoppers
    • Understanding reward options: rational, sensory, social, ego satisfaction
    • Influence on customers
    • Physical factors
    • Consumer problems
    • Attitudes
    • Beliefs
    • Affects
    • Behavioural intention
       
  2. Market Segmentation
    • Geographic
    • Demographic
    • Age
    • Sex
    • Socio-economic
    • Geodemographic
    • Psychological segmentation
    • Segmentation by usage
    • Segmentation by benefit
    • Global segmentation
    • Entry into foreign markets
    • Total Product concept
    • Personal influences
    • Diffusion of new products
       
  3. Internal Influences Perception & Personality
    The senses: vision, hearing and smell.
    • Multi sensual marketing
    • Thresholds of awareness
    • Sensory adaptation
    • Attention
    • Selective perception
    • Perceptual distortion
    • Perceptual cues
    • Gestalt psychology
    • The Phi phenomenon
    • Subliminal perception
    • Product image and self image
    • Personality theory and application to marketing
    • The MMPI
    • The TATT
    • The Rorschach Ink Blot Test
    • Non Freudian and Freudian theories
    • Self theory
    • Self image marketing
    • Trait theory
    • Brand personality
    • Relationship segmentation
       
  4. Internal Influences -Motivation and Awareness
    • Learning
    • Behavioural approach
    • Classical conditioning
    • Operant conditioning
    • Cognitive approach
    • Memory and marketing
    • Modelling
    • Motivation
    • Maslow's hierachy of needs
    • Different motivations
    • Inertia
    • Involvement
    • Antecedents of involvement
    • Properties of involvement
    • Outcomes of involvement
    • Specific needs
    • Unconscious motivation
    • Creating needs
    • Semiotics
       
  5. Social Influences
    • Understanding society
    • Family influences
    • Family changes
    • Family lifecycle
    • Households
    • Socialisation
    • Institutional affects
    • Consumer socialisation
    • Family consumer decisions
    • Roles
    • Conflict resolution
    • Changing roles
    • Social and developmental influences
    • Influences on children
    • Marketing and advertising
    • Small groups, Formal and informal groups
    • Membership and reference groups
    • Reference groups and consumer behaviour
    • Variability of products
    • Differences in consumer susceptibility
    • Influence of social class
    • Inheritance
    • Measuring class, class categories and changing class
    • Marketing and Consumer behaviour
    • Cultural influences, communication, ideals and actualities
    • Differences in culture: sub cultures, ethnicity, changes in culture
       
  6. Consumerism
    • Why study the consumer
    • What is a consumer
    • History of consumerism
    • Changes in consumer experience
    • The supplier
    • Business ethics
    • International ethics
    • The market place
    • Consumer action
    • False and deceptive advertising
    • Methods of false advertising misrepresentation, insufficient details, price based methods etc.
       
  7. Communication and Persuasion
    • Attitudes and the concept of attitude
    • How attitudes are changed
    • Practical applications for marketing
    • Message evaluation and selection
    • Message execution
    • Celebrity testimonials
    • What words sell
       
  8. Deciding to Buy
    • Making a decision
    • Rational decisions
    • Heuristic Procedures
    • The decision making process -step by step
    • Merchandising
    • Trend toward home shopping

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Business Coaching

There are 8 lessons in this course:

  1. Nature and Scope of Business Coaching
    • Nature of Business Coaching, Life Coaching and Sports Coaching
    • Terminology
    • Why People Use Business Coaches
    • Case Studies
    • Business Failure or Success
       
  2. The Initial Consultation
    • Cognitive Behaviour Therapy
    • Goal Centred Approach
    • Reality based approach
    • Motivational Approach
    • First Contact
    • SWOT Analysis
    • Replace Negative with Positive Habits
    • Monitor and Evaluate Progress
    • Closing
    • Case Studies
       
  3. Considering Alternative Actions
    • Developing a Business Plan
    • Feasibility Studies
    • Formal Documentation
    • Operational Management
    • Strategic Planning
    • Operational Planning
    • Components of a Business Plan
    • Implementing Ideas
    • Changing Behaviour
    • Looking after long term Viability
    • Partial Sell Offs
    • Restructuring
    • R & D
    • Changing Products and Services
    • Buying a New Business
    • Staff
    • Selling or Winding Down
    • Case Studies
       
  4. Improving Productivity
    • Quality Circles
    • Cause and Effect Diagrams
    • Pareto Analysis
    • Brainstorming
    • Motivation
    • Internal and Intrinsic Incentives
    • Incentives External to Working Environment
    • Social Reinforcers as Incentives
    • Tangible Rewards
    • Case Studies
       
  5. Marketing
    • Introduction to Marketing
    • Marketing Strategy
    • Starting out in Business
    • Making Contact
    • Controlling Growth
    • Improving Results
       
  6. Building Better Staff
    • Staff recruitment
    • Team building and Team Management
    • Staff development and Training
       
  7. Improving Resource Management
    • BRM (Business Resource Management)
    • Stress Management
    • Case Studies
       
  8. Putting it all into Practice
    • PBL Based Project
    • Significance of knowledge of interviewing and assessment
    • Incentives and motivational strategies
    • Productivity and marketing strategies
    • Theoretical information to derive sensible solutions
    • Initial business coaching assessment for a specified business
    • Actions for improving and sustaining the level of performance

Get your FREE courses information pack today!

Finance options

If you are an Irish citizen you may be eligible to receive financial support, meaning you can defer payment of your course fees. Additionally, if you are a resident of Ireland, you may also be eligible to receive a student grant under the Student Grant Scheme

Student support

We live in a society where the pressures of daily living are high with financial expenses, personal and work commitments, and mortgage and rental obligations. Then there are the unexpected life challenges that also get thrown our way. With this in mind the thought of taking on study can be daunting for most people. Here at Learning Cloud we understand that life doesn’t run in a straight line it has many ups and downs.

As an enrolled student at Learning Cloud, you are entitled to access a variety of non-academic support services from the Student Services Unit. These supports are designed to walk beside you throughout your studies they will assist you in life’s ups and downs to provide you the best opportunity to successfully complete your chosen course.

STUDENT SERVICES PROGRAMS INCLUDE:

  • Careers Counselling Service
  • General Counselling Service
  • Disability Liaison Service
  • Retention & Engagement Service
  • Student Activities
  • Accommodation
  • E Counselling
  • Your-Tutor
  • Parent support
  • Reasonable Adjustment Plan (RAP)

Call our student support today on 041 214 0000 or Email Faculty

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

How will this course advance my career?

Learning Cloud programs have been developed in response to industry demand and are specifically designed to equip graduates with work-ready skills. Each participant will be trained and assessed in theory and in practical tasks and Real-world exercises are used throughout the program.

Studies prove, time and again, that college-educated workers earn more than those with only a high school qualification. College graduates often enjoy additional benefits, including greater job opportunities and promotions. Though the proof for greater earning potential exists, some might wonder whether the cost of the education warrants the overall expense in the long run.

College Graduate vs. Non-Graduate Earnings

The National Centre for Education Statistics (NCES) analyses employee earnings data biennially, according to education level. Findings indicate that workers with a qualification earn significantly more than those without. Since the mid-1980s, education has played a large part in potential wages, with bachelor's degree holders taking home an average of 66% more than those with only a high school diploma do. While college-educated workers' wages have increased over the past two decades, those with only a high school education have seen decreases in annual salaries in the same time period (nces.ed.gov).

How else will I benefit from studying with Learning Cloud?

  • Studying online or distance means you can study where you want and at your own pace.
  • Receive career-focused training with practical, hands-on learning.
  • All course materials are provided and all digital platforms are interactive, work on any device and designed to be fun.
  • Recognition of Prior Learning or Skills Recognition may be available for previous work experience, formal training or qualifications in this field.

THANK YOU