Certificate Of Business Psychology Course Online

Are you looking for a career change? or just want to learn a new skill? The Business Psychology Course has been developed in response to industry demand and is specifically designed to equip graduates with work-ready skills. Each participant will be trained and assessed in theory and in practical tasks. Real-world exercises are used throughout the program.

Business Psychology

There are 10 lessons in this course:

Introduction
- Free Will versus Determinism, Developmental and Interactive Expressions of Behaviour, NATURE versus NURTURE, Influence of Environment on Learning Behaviour, Modelling and Conformity, Conditioning involves Certain Environmental Factors which Encourage Learning to Take Place, Classical Conditioning, Operant Conditioning, Reinforcement & Punishment.
Understanding the Employees Thinking
- Sensation and perception, thinking and day dreaming, the Gestalt approach, unconscious and conscious psychic elements. explaining behaviour, knowledge of brain processes, personal interpretation of a given situation, instinct. Terminology including: Mating, Curiosity, Maternal, Acquiring, Repulsion, Constructiveness, Rivalry, Laughter, Fighting, Walking, Swallowing, Play, Imitation, Sleep, Modesty, Domineering, Religion, Self Asserting, Sneezing, Thirst, Cleanliness, Workmanship, Parenting, Food seeking, Flight, Collecting, Sympathy.
Personality & Temperament
- Mature & immature temperaments (eg. Sanguine, Melancholic, Choleric, Phlegmatic), emotional types, fear, intelligence, knowledge, deviation, etc
Psychological Testing
- The Application Form; Psychological Test; The Interview; Intelligence Tests; Laws of Learning; Devising Tests; Selecting Appropriate Tests.
Management & Managers
- Qualities of Managers, Understanding morale, discipline, training, etc
The Work Environment
- Noise, Space, Light, Temperature, Speed of Work, etc. Accidents, Breakages, Fatigue etc.
Motivation and Incentives
- Maslows model of self actualisation, Security, Money, Ambition, Companionship, Social reinforcement, Labour wastage, etc
Recruitment
- Ways of seeking applicants, types of interview, ways of selecting staff.
Social Considerations
- Group Behaviour, Conformity, Industrial Groups, THE HAWTHORNE EFFECT
Abnormalities and Disorders
Psychosis Neurosis Personality Disorders, Variance, Partial Disability (eg. arm.leg injuries; epilepsy, digestive disorders etc), The Psycho Neurotic

Marketing Psychology

There are 8 lessons in this course:

People as Consumers
- Scope and nature of marketing
- Reasons for marketing
- Types of customers: loyal, discount, needs based, wandering, impulse
- Economic, economic, personal, apathetic shoppers
- Understanding reward options: rational, sensory, social, ego satisfaction
- Influence on customers
- Physical factors
- Consumer problems
- Attitudes
- Beliefs
- Affects
- Behavioural intention
Market Segmentation
- Geographic
- Demographic
- Age
- Sex
- Socio-economic
- Geodemographic
- Psychological segmentation
- Segmentation by usage
- Segmentation by benefit
- Global segmentation
- Entry into foreign markets
- Total Product concept
- Personal influences
- Diffusion of new products
Internal Influences Perception & Personality
The senses: vision, hearing and smell.
- Multi sensual marketing
- Thresholds of awareness
- Sensory adaptation
- Attention
- Selective perception
- Perceptual distortion
- Perceptual cues
- Gestalt psychology
- The Phi phenomenon
- Subliminal perception
- Product image and self image
- Personality theory and application to marketing
- The MMPI
- The TATT
- The Rorschach Ink Blot Test
- Non Freudian and Freudian theories
- Self theory
- Self image marketing
- Trait theory
- Brand personality
- Relationship segmentation
Internal Influences -Motivation and Awareness
- Learning
- Behavioural approach
- Classical conditioning
- Operant conditioning
- Cognitive approach
- Memory and marketing
- Modelling
- Motivation
- Maslow's hierachy of needs
- Different motivations
- Inertia
- Involvement
- Antecedents of involvement
- Properties of involvement
- Outcomes of involvement
- Specific needs
- Unconscious motivation
- Creating needs
- Semiotics
Social Influences
- Understanding society
- Family influences
- Family changes
- Family lifecycle
- Households
- Socialisation
- Institutional affects
- Consumer socialisation
- Family consumer decisions
- Roles
- Conflict resolution
- Changing roles
- Social and developmental influences
- Influences on children
- Marketing and advertising
- Small groups, Formal and informal groups
- Membership and reference groups
- Reference groups and consumer behaviour
- Variability of products
- Differences in consumer susceptibility
- Influence of social class
- Inheritance
- Measuring class, class categories and changing class
- Marketing and Consumer behaviour
- Cultural influences, communication, ideals and actualities
- Differences in culture: sub cultures, ethnicity, changes in culture
Consumerism
- Why study the consumer
- What is a consumer
- History of consumerism
- Changes in consumer experience
- The supplier
- Business ethics
- International ethics
- The market place
- Consumer action
- False and deceptive advertising
- Methods of false advertising misrepresentation, insufficient details, price based methods etc.
Communication and Persuasion
- Attitudes and the concept of attitude
- How attitudes are changed
- Practical applications for marketing
- Message evaluation and selection
- Message execution
- Celebrity testimonials
- What words sell
Deciding to Buy
- Making a decision
- Rational decisions
- Heuristic Procedures
- The decision making process -step by step
- Merchandising
- Trend toward home shopping

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Business Coaching

There are 8 lessons in this course:

Nature and Scope of Business Coaching
- Nature of Business Coaching, Life Coaching and Sports Coaching
- Terminology
- Why People Use Business Coaches
- Case Studies
- Business Failure or Success
The Initial Consultation
- Cognitive Behaviour Therapy
- Goal Centred Approach
- Reality based approach
- Motivational Approach
- First Contact
- SWOT Analysis
- Replace Negative with Positive Habits
- Monitor and Evaluate Progress
- Closing
- Case Studies
Considering Alternative Actions
- Developing a Business Plan
- Feasibility Studies
- Formal Documentation
- Operational Management
- Strategic Planning
- Operational Planning
- Components of a Business Plan
- Implementing Ideas
- Changing Behaviour
- Looking after long term Viability
- Partial Sell Offs
- Restructuring
- R & D
- Changing Products and Services
- Buying a New Business
- Staff
- Selling or Winding Down
- Case Studies
Improving Productivity
- Quality Circles
- Cause and Effect Diagrams
- Pareto Analysis
- Brainstorming
- Motivation
- Internal and Intrinsic Incentives
- Incentives External to Working Environment
- Social Reinforcers as Incentives
- Tangible Rewards
- Case Studies
Marketing
- Introduction to Marketing
- Marketing Strategy
- Starting out in Business
- Making Contact
- Controlling Growth
- Improving Results
Building Better Staff
- Staff recruitment
- Team building and Team Management
- Staff development and Training
Improving Resource Management
- BRM (Business Resource Management)
- Stress Management
- Case Studies
Putting it all into Practice
- PBL Based Project
- Significance of knowledge of interviewing and assessment
- Incentives and motivational strategies
- Productivity and marketing strategies
- Theoretical information to derive sensible solutions
- Initial business coaching assessment for a specified business
- Actions for improving and sustaining the level of performance

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